Marketing & Finance
Social Media Planner
Plan a week of posts across platforms in one grid and see how many go out where.
- Time: 20 to 30 min per week
- With: Marketer or small team
- You get: A week of post ideas, one per slot, with a platform balance
How to use this worksheet
- Set the weekly theme first, then fill the grid. Leave slots empty on purpose rather than posting filler.
- Adapt each idea to the platform: format, tone, length and time of day differ.
- Mix promotional, educational and entertaining posts. Aim for no more than one in five posts being a direct sales pitch.
- Use the summary to check that no platform is neglected or overloaded.
Content calendar
One idea per day and platform. Keep each idea to a line or two.
Prompts
Ask yourself
- Which post is the anchor of the week, and how do the others support it?
- Can one idea be reused across platforms in a different format?
Weekly theme, campaigns, hashtags and events to keep in mind.
Prompts and example
Example
Theme: customer stories. Hashtags: #productivity #teams. Friday: webinar announcement.
Posts planned this week
Before you finish
- Each platform has a clear role.
- Not more than one in five posts is a direct sales pitch.
- Posting times are chosen for the audience, not for convenience.
About content calendars
A calendar makes consistency possible. Most social accounts fail because they post in bursts, not because the posts are bad.
Plan the week, then measure what worked. Repeat the formats that earn engagement.
Recommended reading
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- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social WorldGary Vaynerchuk
Master the art of creating native, platform-specific social media content that drives engagement and sales.
- The Art of Social Media: Power Tips for Power UsersGuy Kawasaki & Peg Fitzpatrick
Practical guide to optimizing your social media presence with tactical advice for content creation and scheduling.