Visualize your brand position relative to competitors
X-Axis: Choose a key attribute (e.g., Price: Low ← → High)
Y-Axis: Choose another attribute (e.g., Quality: Low ← → High)
Plot your brand and competitors to identify differentiation opportunities and market gaps.
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Al Ries & Jack Trout
The classic book on positioning strategy. Learn how to differentiate your brand and own a unique position in customers' minds.
Donald Miller
Clarify your brand message and position yourself as the guide in your customer's story for effective differentiation.
W. Chan Kim & Renée Mauborgne
Create uncontested market space and make competition irrelevant through strategic positioning and value innovation.