📊 Content Marketing Matrix

Strategic content planning across emotional/rational and awareness/purchase stages

📊 Content Matrix Framework:

Entertainment (Emotional + Awareness): Viral content, stories, brand awareness

Inspiration (Emotional + Purchase): Customer stories, testimonials, case studies

Education (Rational + Awareness): How-to guides, thought leadership, industry insights

Conviction (Rational + Purchase): Product comparisons, ROI calculators, specs

Content Marketing Matrix

🎭 Entertainment

Emotional + Awareness

Viral, engaging content that builds brand awareness

Ideas: 0

✨ Inspiration

Emotional + Purchase

Stories that inspire action and purchase decisions

Ideas: 0

📚 Education

Rational + Awareness

Educational content that builds authority and trust

Ideas: 0

🎯 Conviction

Rational + Purchase

Data-driven content that drives conversions

Ideas: 0

📊 Content Portfolio Balance

Entertainment

0

Inspiration

0

Education

0

Conviction

0

Portfolio Distribution

Entertainment (Awareness + Emotional) 0%
Inspiration (Purchase + Emotional) 0%
Education (Awareness + Rational) 0%
Conviction (Purchase + Rational) 0%
Total Content Pieces 0

📝 Content Strategy Notes

📚 Recommended Reading

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers → Check on Amazon

Joe Pulizzi

Comprehensive guide to creating content that attracts and retains customers across all stages of the funnel.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content → Check on Amazon

Ann Handley

Practical advice for creating high-quality content that engages audiences and drives business results.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses → Check on Amazon

Joe Pulizzi

Strategic framework for building audiences through systematic content creation and distribution.

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