Track customer journey from Awareness to Action
Awareness: Customers become aware of your product/service
Interest: Customers show interest and want to learn more
Desire: Customers develop a desire to own/use your offering
Action: Customers take action (purchase, sign-up, etc.)
People who became aware of your product/service
Conversion to Interest
0%
People who showed interest (clicks, engagement, etc.)
Conversion to Desire
0%
People who expressed desire (cart adds, trials, demos)
Conversion to Action
0%
People who took action (purchased, signed up)
Overall Conversion Rate
0%
Overall Conversion
0%
Revenue per Awareness
$0.00
Avg. Revenue per Action
$0.00
Robert Cialdini
Classic guide to understanding the psychology behind each stage of the AIDA funnel and how to ethically influence decisions.
Jonah Berger
Explores how to create awareness and interest through social transmission and word-of-mouth marketing.
Chip Heath & Dan Heath
Framework for creating messages that generate awareness, interest, and desire through sticky communication.