Step-by-step execution of a SWOT analysis. Use this tool preferably in a strategy meeting to keep the discussion focused.
What are the internal strengths of your company/project? Think about resources, capabilities, advantages over competitors.
"Good Strategy Bad Strategy" by Richard Rumelt → Check on Amazon
Why most strategy is fluff and how to build a real one — sharpens the thinking a SWOT is meant to feed.
"Competitive Strategy" by Michael E. Porter → Check on Amazon
The classic framework for analysing industry forces behind strengths, weaknesses, opportunities and threats.
"Playing to Win" by A.G. Lafley & Roger Martin → Check on Amazon
A practical cascade of strategic choices that turns analysis into where-to-play / how-to-win decisions.