Stakeholder Mapping

Strategic stakeholder analysis tool based on R. Edward Freeman's Stakeholder Theory (1984). Map stakeholders by power and interest to develop appropriate engagement strategies.

Power/Interest Matrix: Position stakeholders based on their level of power and interest in your project.

  • 🔴 Manage Closely: High power, high interest - key players, close engagement
  • 🟡 Keep Satisfied: High power, low interest - keep satisfied, avoid issues
  • 🟢 Keep Informed: Low power, high interest - regular communication
  • 🔵 Monitor: Low power, low interest - minimal effort, monitoring only
☕ Buy me a coffee
← Low Power | High Power →
← Low Interest | High Interest →
🟢 Keep Informed
🔴 Manage Closely
🔵 Monitor
🟡 Keep Satisfied

Stakeholders

Add stakeholders to get started. Drag them on the matrix to position by power and interest.

Recommended Reading

📘 Strategic Management: A Stakeholder Approach" by R. Edward Freema (1984)

The foundational work that introduced stakeholder theory to strategic management, revolutionizing how organizations think about value creation.

📄 "Stakeholder Power" by Ackermann & Eden (2011)

Academic paper analyzing stakeholder power dynamics and mapping techniques for strategic decision-making.

📘 Power and Influence in Organizations" by Jeffrey Pfeffe → Check on Amazon

Essential reading on understanding organizational power dynamics and stakeholder influence patterns.