BCG Matrix

Portfolio analysis tool developed by the Boston Consulting Group in 1970. Evaluate your products or business units based on market growth and relative market share.

How to use: Add products/business units and position them based on market growth (vertical) and relative market share (horizontal). Bubble size represents revenue or strategic importance.

  • ⭐ Stars: High growth, high share - invest for future
  • 💰 Cash Cows: Low growth, high share - milk for cash
  • ❓ Question Marks: High growth, low share - invest or divest
  • 🐕 Dogs: Low growth, low share - consider divesting
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← Low Market Share | High Market Share →
← Low Growth | High Growth →
⭐ Stars
💰 Cash Cows
❓ Question Marks
🐕 Dogs

Products/Business Units

Add products to get started. Drag them on the matrix to position.

Recommended Reading

📄 "The Product Portfolio" by Bruce Henderson (BCG, 1970)

The original BCG publication introducing the Growth-Share Matrix, foundational to modern portfolio management.

📘 "Perspectives on Strategy from The Boston Consulting Group" edited by Carl Stern

Collection of BCG's most influential strategy concepts including detailed explanation of the BCG Matrix evolution.

📘 The Lords of Strategy" by Walter Kieche → Check on Amazon

History of strategic consulting including BCG's development of portfolio management tools and their impact on business strategy.